Each collectible figure takes approximately 10 to 15 minutes to create. BrickHeadz is designed for kids who love the Lego brand but don't have time to spend two hours on a build.
Lego BrickHeadz is a new line of collectible figures. In 2020, Lego Masters USA judge and Lego Design Lead Amy Corbett had recreated her latest outfits from the show as Lego BrickHeadz models. The sets were designed primarily for children with an age rating of 10+ or above. Also included Baseplate measures over 1” (4 cm) square and under 1” (1 cm) high for the buildable character to stand. Twelve 22885 Brick 1x2x1 2/3 W/4 Knobs are mounted on a 4x4 plate or equivalent. The head is the most distinctive part but the core of it is the simplest and common to all models. The arms are usually formed around a 2x2 plate and a 11476 Plate 1x2 W. The torso is usually constructed on a 4x4 plate, and is two bricks and one plate high. The legs are 4 plates high and are usually constructed from four 1x2 plates. Each set measures over 2” (7 cm) tall and contains at least 143 pieces.
The product line focuses on the buildable characters.